January 24, 2019

Priyanka’s entry to Congress shows party not embarrassed of being dynastic, reaffirms value of Gandhi brand

Marketing mavens can learn from the Gandhi family a trick or two about the power of branding and timing. It’s not known whose brainwave was it […]
January 21, 2019

United India rally more to do with Mamata Banerjee’s PM ambitions than catapulting non-BJP front at Centre

The Congress top leadership is conspicuous by their absence at the United India rally in Kolkata. Mayawati sends her representative, as well, and KCR remained aloof […]
January 19, 2019

Volte-face? From BJP’s ‘remove one family’ push, Modi now claims Opposition wants to remove ‘one man’

Elections in India are dramatic — administering over the top theatrics during political rallies, incendiary allegations to slander your competition (or opposition), rousing political speeches promising the […]
January 16, 2019

Dislodging Karnataka’s JD(S)-Congress government suits Yeddyurappa’s ambition and BJP’s Lok Sabha designs

What do you need to topple a government? Just tonnes of cash, plush resorts and promises of plum posts? Wrong. You must also play mind games. […]